LALA Magazine

Spring 2018

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62 AS AN AVID COLLECTOR OF FASHION, Natalie Bloomingdale knows firsthand that everything a woman wants is not found in a single department store or online shop—no matter how comprehensive or well curated. Which is why last year she took a leap and launched The SIL, aka "Stuff I Love," with the goal of giving shoppers access to unique pieces that are unavailable elsewhere online. The unconventional Texas designer Tish Cox was first on the roster and was joined by others with cult-like followings in their own circles. "My approach to shopping for fashion is similar to how I respond to art—I need to feel a connection to the piece," says Bloomingdale, who populates her site with courageous female creators. "When I like something it's game over," she says. "I basically get blinders on and absolutely can't focus on anything else." This concentrated gaze overcame Bloomingdale last February when she spotted—and instantly fell in love with—a glimmering pair of gold earrings by Devon Pavlovits. Soon after, Bloomingdale approached the designer to come up with exclusive color options to sell at The SIL. The pair also found a kinship in their approach to fashion, which champions artistic creation above all else. "Since birth I was surrounded by art materials," says Pavlovits who wrote, illustrated, played music and sewed covetable clothes before studying fashion design at Otis College of Art and Design. Her brother, Mark Pavlovits, blows glass, her mother, Gabriella Farkas, makes fiber art, and her father, Ivan Pavlovits is an architect-turned- lighting designer. "I can't escape it, and it has only grown stronger, snowballing into an all-consuming urge to create anything and everything," she says. Pavlovits harbors her obsession by learning about new materials and processes, and, she says, allocating 90 percent of her thoughts to design. "I might see the light of the sunset catch the water ripples in a fountain in such a way that I want to recreate that shimmer in a piece, or I might see some interesting color combination in a meal," she says. "Over time all the things I see are logged into my brain and pour out when I sit down with all the materials in front of me." But Pavlovits's handmade brand of minimal gold jewelry studded with pearls, wood or sculptural light-as-air blown glass— made since 2005, sold since 2010—is far from her only creative output. She still paints, makes clothing and sculpts, too. "Everything informs everything else," she says. As of April she's opening her Arts District studio as a by-appointment shopping experience for her own pieces and fused-glass home goods, along with her family's and partner's (a painter) work, plus her handmade clothing in limited runs, eventually. "There are so many truly remarkable people oozing talent, style, intelligence and drive that, honestly, LA forces you to push yourself to keep up and rise to their level," says Pavlovits. "It's quite humbling, and LA constantly reminds you of that." A Curated Life Indie fashion design patron Natalie Bloomingdale gives creatives, including jeweler Devon Pavlovits, a digital platform on which to shine—and sell. BY KATHRYN ROMEYN PORTRAIT BY ELIZABETH LIPPMAN

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